Realizing the Value of Favorable Customer Relationships
As an IT marketer, you must reach several people, in a variety of functional areas, across key channels to get your message heard, according to IDG Enterprise’s annual Role & Influence study. The...
View ArticleTech Changes Pose Security Challenges and Opportunities
Security vendors are doing a great job meeting the needs of their customers, according to a recent study conducted by CSO. The majority of respondents said they were either very satisfied or satisfied...
View ArticleHey CIOs! Show Your CMO the Love
Nearly two years ago, I confidently predicted big changes in the CIO-CMO relationship. I was sure CIOs and marketing chieftains would overcome their historically conflicted, confrontational...
View ArticleBuild Relationships with Content
Technology is transforming how businesses operate– from big data, mobility, BYOD, cloud, social and beyond– and it’s also driving rapid change in how IT decision-makers (ITDMs) engage with content to...
View ArticleAre You Nurturing or Nagging?
“Content is king” may be one of the most overused phrases in online marketing. However, the importance of relevant content in a marketing strategy cannot be overstressed, and content marketing is not...
View ArticleData Services Enhance Search Marketing
Considering the ubiquity of IT vendors’ web presence, the popularity of social marketing, and the ‘always on’ connectivity enabled by smart mobile devices, IT decision-makers should, in theory, have...
View ArticleIs Your Content as Accessible as It Should Be?
According to a study conducted by IDG Research, 57% of smartphone and 31% of tablet users engage with content on their mobile device. IDG Enterprise’s Customer Engagement research, however, revealed...
View ArticleReenergize Your Partner Marketing Efforts
Alliance Partner initiatives have again become a critical marketing tactic as IT vendors work to establish the strategic value of their solutions, by bringing two or more companies together to meet a...
View ArticleThe CIO/CMO Imperative
Technology is taking on an increasingly important role throughout organizations, and the marketing function is experiencing the most significant impact. The interdependencies between CIO and CMO roles...
View ArticleThe CIO/ CMO Disconnect: Is Rogue IT a Threat to this Partnership?
Marketing technology increasingly has cross-functional implications, which are pulling the CIO and CMO roles together for collaboration to drive the business forward. With that said, in our recent...
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